KISS - Keep it simple silly!

Apparently, the use of LinkedIn has gone up 2400%

That is one big statistic!

If used well, Social Media can attract our ideal clients to us and therefore increase our revenue streams.

Used, but not efficiently, without consistency and without a clear message, then it could be argued that it's a waste of time doing any social media!

So to keep it simple, easy and efficient, and developing a plan for your social media is a must.

I would suggest using the same kind of post each day

On a MONDAY you do a planning post!

• Plans for the day ahead.

• Plans for the week ahead.

• Plans for the coming year.

• Plans for a new product or service.

• Your plans for you, your life, business and clients.

This is reflecting your personal brand, in your hopes, dreams and commitment.

I could easily make a post saying...

Who's dreaming of a holiday?

My eldest daughter lives in Melbourne and I went to visit her at the beginning of 2023.

I'm forever dreaming of jetting off to visit her, and perhaps a little visit to Singapore along the way.

Who else is dreaming?

If so what of?

On TUESDAY you could talk about pain!

• A problem a client has - that you are helping her solve.

• A case study post about how you solved a problem.

• A problem you had that you overcame that your clients often have. 

 Talking about your pains and struggles allows others to connect to your vulnerability

I could put out a post saying... 

Clients who run businesses aren't the only clients I have.

Because Personal Brand is so wound up with who we are and what we stand for, I often have clients who come to me just because they want to reconnect with who they are. They may have had a busy career, bought up a family and been side-tracked by what other people want them to do. 

I came to defined my own personal brand, because although I had lots of skills I wasn't sure what they added up to and so felt lost and unfulfilled.

Personal Brand covers a wide range of topics, but essentially it is about self-awareness of who you are and what makes you tick, and if you're a business owner value your business offers others.

Do you have any clients, that on first look wouldn't be what you'd expect?

Moving on the WEDNESDAY and a post to do with the NOW!

• How are you feeling right now?

• What are you doing right now?

• What do you wish you were doing right now?

• What are you working on right now?

• What is the biggest challenge you or your clients have right now?

My post could say...

With the increased footfall on LinkedIn - are you doing enough to be seen.

I sometimes think that no one see's my posts and lots are not even aware of what I do, and I post daily repeating my message in one form or another.

I know my clients feel this way too. so much so, that at times it stops them from posting at all, through the fear of it being a waste of time.

Do you ever worry that posting on Social Media is a waste of time?

If you have got this far and are posting on a THURSDAY how about a value post.

• What can you offer your audience, potential clients, now that would move them forward a bit?

• What do you find easy and obvious than your audience may not?

• What are your best top tips to give to your audience time and time again?

• Can you repurpose something that has really helped in the past?

I might post...

Personal Brand consists of a lot of different elements...

Remember my little friend SCWIBY?

• Self awareness - Work on it daily

• Communication - Does all yours represent your who you are and what you stand for?

• Website - Does it reflect the real you and what you offer?

• Image - Do you make the most of your physical self?

• Brand story - Do you know yours?

• Your Why - Do you know yours?

FRIDAY Still posting? -  Well done - how about asking a question?

I might post

If you're feeling overwhelmed and would like to feel in control of your personal brand -

I'm taking bookings for my 'Sky Rocket' your business through personal brand FREE one hour consultation.

Personal Brand is a big subject, rightly so as it covers the whole of you!

During my session you would

• Discover 3 steps to increase your visibility by being you.

• Develop a crystal clear vision of you want to be seen as.

• A next step plan to attract your ideal client/customer through your personal brand.

And you will leave feeling renewed, reenergised, and inspired!

What is there not to love?

Book on the link below 

And now SATURDAY has arrived, and we all relax.

For this post you don't have to stay in business mode.

You could...

• Post a funny image or video

• Give some observational humour about your industry

• Something that had made you laugh during the week

This would be mine

Some other types of posts that you could use...

Posts about the past

• Remember when...

• Posts about decisions you've mad and the impact thy had

• A pivotal time in your life

And don't forget the all-important Social Proof posts.

• Testimonial

• Recommendations

• Quotes

• Video testimonial

• Interview

I hope this makes your social media posting a bit easier - you've also seen my posts for LinkedIn for this following week - I would love it if you would pop on and give each of them a bit of love! 😀

My Friday post - an offer of a free hour,  is of course open to any of you - do feel free to take me up on it 

CLICK HERE

Love Sally x

Sally Inkster

Finding Brand YOU!

What's a personal Brand?

''It's who you are, your values and beliefs and the ENERGY you bring to all you do''