Audit your LinkedIn

Are you on LINKEDIN?

Linked in is one of those platforms that even if you don't use it to post to often it should have a great profile.

It doesn't matter whether you are an employee and employer a Freelancer or an Entrepreneur!

People check you out on there!

And if you use your profile as a Mini Website then that's a plus!

Perhaps you don't have a website, or it needs updating and you don't have the spare cash flow to do that at the moment - then use a great LinkedIn profile instead and send people there!

It can have as much information on it as a website, plus all your links - Isn't that just brilliant?

But what does a great profile need?

Well, it needs...

• A bit of time,

The benefit...

• It's free

• You can do it yourself 

It just needs a...

• Bit of thought on what you want your Personal Brand to be...

• Who you are,

• What you stand for

• How you help.

Remember...

• Simple 

• Unique

• Emotional

Gives Clarity to you and your potential client/customer

Here is a great way to Audit a LinkedIn Profile

(And therefore checking in on how well you have your Personal Brand defined).

BANNER

Sizing -  a nightmare but persevere - (2 - points)

Needs to work for mobile and PC - (develop in Canva) (2 points)

Use words so it's instantly recognisable as to what your do (2 points)

Use colours that represent you, suit you and give over the right message (2 points)

Have a great headshot that blend with the colours (2 points)

Mark yourself out of 10

HEADLINE

Helping XYZ (3 Points)

Achieve XYZ  (3 POINTS)

By - big outcomes (3 points)

Key words used (1 point)

ABOUT

Ask…

Are you?

What do you feel?

Would you like?

Tell…

I can help by...

I am...

How delivered

Hobby

Testimonial

Prices

Offer

(1 point each) Mark out of 10

FEATURED

Need at least 5 including (2 points each)

Video 

Best posts

Hobby

Your story

RECOMMENDATIONS

Aim for a minimum of 10 – you need to return the favour if you can! (1 point each)

POSTS

Post 3-5 times a week

Use an eye-catching headline/start

Ask questions

Use 3 relevant #'s

Make your own #

Comment x 5 to 1 post

Use different styles...

• Text post

• Image post

• Video posts

Don't put external links in the post - only in comments

Never share - it doesn't go anywhere 

Add some humour!

(1 point each)

(Mark self out of 10)

NOW Add up points out of 100 then divide by 6

makes a percentage

90-100 = A

80 -89 =B

70 - 79 =C

60 - 69 = D

50 - 59 = E 

Below 50 = F

How did you do?

Do you need some help?

I have a 'Power UP' 90 min session that could be just what you need!

That's exactly what I need!

show me how else you can help me!

Love Sally x

Sally Inkster

Finding Brand YOU!

What's a personal Brand?

''It's who you are, your values and beliefs and the ENERGY you bring to all you do''